Your storefront is the page your wholesale customers order from. It's yours to arrange, and it has a draft and a published version so you can build it before anyone sees it.
What you can put on it
A banner at the top — your photography and a line about who you are.
Content sections in whatever order you choose. Some sections pull in products automatically by tag, so a "Single origins" section fills itself as you tag new coffees.
FAQs — the questions you answer over and over. Lead times, minimums, delivery days, sample policy.
Building it
Open Storefront in the sidebar.
Set your banner.
Add sections and drag them into the order you want. Buyers with a standing order mostly want the fastest route to reordering, so put your core range near the top.
Add your FAQs.
Publish when you're happy.
Changes sit in the draft until you publish, so nothing goes live half-finished.
Storefront vs public page
These are two different pages and it's worth keeping them straight:
Storefront is where your existing customers shop your catalog and place orders.
Public page is your outward-facing presence for buyers who haven't bought from you yet — how you get discovered. Requests that come in through it land in Inquiries.
Tag your products first
Tag-driven sections are the part that saves you the most work over time, but they only work if your catalog is tagged. Worth doing a pass through Products before you build the page out.